How to Make a LinkedIn Product Announcement Video
LinkedIn tends to reward native video over link posts. Here's how to turn a product screenshot into something worth uploading directly.
Try Mockly FreeKeep the tone professional
A steady, deliberate scroll and a clean background usually reads better to a B2B LinkedIn audience than a fast, ad-style pace — this isn't a TikTok placement.
Lead with the feature, not the logo
Frame the actual screen showing the new feature or update rather than a title card, so the video demonstrates the announcement instead of just describing it.
Upload natively, not as a link
Export your finished MP4 and upload it directly as a LinkedIn video post rather than linking out to a landing page, since native uploads generally get more organic reach.
Frequently asked questions
15-30 seconds is a common sweet spot — long enough to show the feature clearly, short enough to finish during a normal feed scroll.
Adding a short caption in your post text describing what's shown helps since most viewers will see the video muted before deciding whether to tap for sound.
Yes, the same export can support an initial announcement post and any follow-up comments or reshares referencing the same feature.