Kickstarter App Preview Video: Best Practices
Backers deciding whether to fund a hardware or software product want to see the companion app working. Here's how to show that convincingly, even pre-launch.
Try Mockly FreeDesign-stage screenshots are enough
You don't need a finished, shippable app to make a compelling mockup video — a high-fidelity Figma design or working prototype screenshot communicates the concept just as well to a backer.
Highlight the features that justify the pledge
Use custom scroll stops to pause on the specific screens that answer a backer's core question — what does this actually do, and why does it matter to me.
Place it prominently
Most successful campaigns place the app preview video early in the campaign page's video gallery, right after the primary pitch video, rather than burying it further down the page.
Frequently asked questions
Yes, backers are evaluating the concept and interface design, not production code — a polished design export works well as long as it's clearly representative.
If your app genuinely supports multiple platforms, showing more than one device frame across separate clips can help demonstrate that cross-platform support.
Keep it focused — 10-20 seconds highlighting two or three key features tends to work better than a longer, unfocused walkthrough.