App Store Preview Video vs Screenshots: Which Converts Better?
Preview videos and screenshots aren't mutually exclusive, but if you're deciding where to invest your time first, here's how to think about it.
Try Mockly FreeWhat screenshots do well
A screenshot grid lets browsers quickly scan multiple features at their own pace, and it's faster to produce since no animation or timing decisions are involved.
What a preview video adds
A preview video plays automatically at the top of your listing on many placements, giving you a few seconds of guaranteed attention before a visitor decides whether to scroll further or leave.
The practical answer
Most well-optimized listings use both: a preview video for that first automatic impression, backed by a screenshot grid for visitors who want to scan features at their own pace.
Frequently asked questions
Preview videos autoplay muted in many contexts, including search results, which is part of why they tend to capture more initial attention than static screenshots.
No, keep both — the video captures initial attention while screenshots let a more engaged visitor scan specific features afterward.
Yes, that's exactly what Mockly is for — animating an existing screenshot into a scrolling preview video rather than starting over with new assets.